UBER DESIGN+MARKETING

Aiport Extreme Compatibility

2010-05-14T08:30:00.001-05:00

Last night I bought the previous model Airport Extreme (802.11g) off craigslist. I thought it would be a great way to create a small home office network using an external usb hard drive. Come to find out, it doesn't support usb external hard drives, only ethernet.

I found some usb-to-ethernet converters online, but I was wondering if someone could tell me if this will work or not. Anyone have any experiences with this or similar?

Thanks, all.

Ryan

Plug & Drive

2010-02-16T16:09:00.006-06:00

There's a few necessary evils in this world that seem to take a little piece of me every time I come across them...Taxes, insurance, and car repairs.

My dad and I have been talking a lot about our automobiles the last few months. Not by any desire of our own. It's not great dinner conversation. We've actually been forced to share our battle stories of the cost of new alternators, transmissions and batteries. It's always frustrated me that there is the maintenance aspect to a car that never really offers any improvement to your everyday usage. New brake pads don't look pretty. And a new alternator doesn't necessarily give me a noticeable improvement to driving performance. It's just upkeep..maintaining the existing level of function. Yuck.

I've actually been wondering why the automotive industry product model has gone virtually unchanged since it's inception. Sure now we have onboard computers, airbags, etc. But the basic functionality of the car's internal combustion motor hasn't changed a whole lot. And it's always frustrated me that it seems to be the only technology that hasn't advanced much. I'm sure there's an automotive CEO out there that can offer up a 'good' reason for that.

Then I got to thinking about other industry approaches to advancement. The electronics industry has done an incredible job of making their products more approachable and usable for the everyday man. Even going so far as to be able to make changes to a rather technical computer as easy as pulling out a drive or plug and replacing it with a different one.

I wished for the auto industry to think the same way...Create a 'plug & play' approach where the various workings of the car could be compartmentalized into separate pods that coule be replaced by any consumer who can unlatch it and go get another one at Wal-Mart. I've wished for the car to become more of a consumable good instead of a long-standing, depreciating 'investment' purchase.

It always seemed like there was a better option, but couldn't figure out how to break through the intricate interdependancy of the combustion engine. That's as far as I was able to go.

But, Nissan's gone a bit further. Welcome, Nissan Leaf, the zero-emissions, 100% electric car.

I was never able to figure out how to do it because my thought process was limited to the existing engine format. I had never thought of going to electric. Sure, it's not quite 'plug & play', but they've gotten to the next step of eliminating oil and transmission fluid. Which begins to compartmentalize a bit more.

Previous electric cars haven't had the staying power to fully integrate into our lifestyles. But it seems like Nissan is going about it the right way, building partnerships to ensure a good number of charging stations, ensuring longevity in the market, etc. And, cost of operation: $3 per 100 miles! Can't beat that. The money I would save per year in gas and repair would easily make up for a higher payment. They're saying they are shooting for the average family sedan pricepoint.

All that to say, I'm keeping my eye on this one. I'd love to see the face of the automotive industry change. We all know it can't continue to exist in it's current state...

Hiatus

2010-02-05T11:18:00.002-06:00

I figured since I hadn't posted anything in about 3 months, I'd go ahead and make a quick announcement.

Work has been great for UD+M in 2010, and honestly, I've just run out of time to update the blog regularly. I'm actually in the process of creating some solutions for this problem, but unfortunately, paying clients come first.

There's a lot of exciting things in the works:

There should be some updates to the UD+M portfolio soon. Keep your eyes open!

STREETLIGHT is officially launched. If you haven't seen our non-profit-focused brand yet, check it out.

UBERCLOTHING is STILL in the works. We've decided to slow down on that front to ensure that we develop a quality product. Testing the site with our collection of incredible designers should be happening very soon, and you'll probably be seeing a new homepage for the site in the near future.

UD+M has also launched Ginkgo, a consumer-focused branding studio. Offerings include brand consultation as well as design services for corporate identity, retail packaging, environmental design, collateral materials, point-of-purchase, and traditional advertising. Ginkgo's work has already been featured on TheDieLine.com.

So, until we meet again, I hope all is well.

Cheers,

Ryan

The Core Elements of a successful non-profit organization

2009-11-19T15:39:00.003-06:00

Yes, another posting hiatus. But, there's good reason! UD+M has been hard at work developing a new branch of the company called STREETLIGHT.

After an influx of pro bono requests from non-profits, it became clear that there was a need for affordable design services for an industry that has long relied on low-quality donated services or even doing the design themselves. Ultimately, what we've ended up with is a long list of worthy causes that, from a marketing perspective, look awful.

So, STREETLIGHT was born.

STREETLIGHT strives to offer affordable, high-quality branding materials to non-profit organizations through a couple different options depending on the budget of the organization. It's all spelled out on the site, so there's no need to go into too much depth on those.

The main reason UD+M decided to pursue this industry is because the world that these organizations impact is our world as well. And there's potential to aid in this impact through quality branding materials.

You may be wondering why the emphasis on quality branding for a non-profit organization. Does it really make that big of a difference? In my opinion, a wholehearted yes.

I think that there are 3 main facets that determine the success of a non-profit organization, all of which are directly tied to its branding:

Accessibility

Your goal must appear reachable. In order to get people passionate about a cause, they have to feel as though their contribution (whether that be service-oriented or financial) can make an impact.

Parallel Connectivity

There has to be a common ground between those serving and those in need. For (hypothetical) example, the cost of 1 latte a week is the same as the mosquito netting that will save a family from the threat of malaria. The value has now been put into terms that every iPhone-toting college kid in the US. Which adds to the overall potential impact as well. Presenting this way may initiate a stronger large-donor base as well.

Organizations like Mocha Club and OneDaysWages have become very successful using parallel connectivity.

Strong Visual Message

Like it or not, my generation (25-35) and the one following us (19-24) make a lot of assumptions based on the overall look of a product or service. This goes for causes, too. Look at Blood:Water Mission, charitywater, and TOMS. Incredible design aesthetic and incredibly successful in penetrating the markets mentioned above. They're taken seriously because they look serious.

Even in a struggling economy Target and Apple continue to advertise. There's no compromise when it comes to quality either. It should be the same for non-profit organizations.

You need to figure out what is your 'thing'. What's your voice? What sets you apart from all the other causes? Why should people give to you? Ultimately, it's not about you competing with other causes, but you're passionate about something in particular and want to make an impact.

Breaking the silence

2009-09-22T11:11:00.003-05:00

Another lapse in posts have taken over the UD+M blog. But, at least there's something to show for it.

Laziness is not the cause, but busyness. UD+M has been hard at work with new projects and new clients, and a little work for ourselves as well.

First off, our recent work for ReadyHang.com has garnered an incredible amount of attention in the design world. After launching the new site, ReadyHang was featured on numerous online design galleries including (but not limited to!) thebestdesigns.com, cssdrive.com, cssbuilt.com, and designfridge.co.uk from across the pond. We've even been approached about including the design in an upcoming book on quality web design! It's been a bit of a mindblower, but it is definitely exciting to see our work recognized by the masses.

If you haven't had a chance to see the site yet, check it out, as well as UD+M's other work with ReadyHang on our site.

Which segue-ways me nicely into my next bit of news. After our recent redesign, we also picked up a few mentions on some of the sites listed above. Yes, the site was just redesigned this past spring, but it was clear that UD+M needed something more streamlined and interesting. This one should stay around for a while.

UD+M has also been working hard to develop two additional brands:

UBERCLOTHING.com–A premium online shopping experience that offers the best online collection of clothing selected from the highest quality fashion designers. For more information, visit uberclothing.com.

SOAPBOX–A branding studio offering a voice to non-profit organizations and ministries through affordable and quality branding materials. (Site currently in development)

Both are currently in the development phase with hopes of beginning beta testing on uberclothing.com this fall, and launching SOAPBOX within the next few weeks.

UD+M is incredibly excited about the potential of both of these new brands and the continued growth of UD+M. If you are looking for branding + marketing solutions for your business, visit the site or send us an e-mail at hello@uberdm.com.

Amazing Demo Reel

2009-07-15T12:31:00.005-05:00

Check out this incredible demo reel from Polish animator, Robert Kaniszewski. Animation is such a separate realm in design. You're dealing with 3 dimensions in a 2-dimensional medium. wow.

I'll stick to websites and identity work, thanks.

New Business Cards

2009-07-14T08:37:00.003-05:00

Does your business wear a bow tie? Branding to remember

2009-07-12T16:32:00.002-05:00

I had a conversation with a friend the other night. We were trying to figure out which salesman had helped him at the wine store. You see, it was Raechel's birthday. We had an amazing evening of tasting wines, cheeses, desserts, and most importantly, great conversation (This is a whole different post, but I've found that most of the indulgences of life are not about the indulgences at all, but about the people with whom you enjoy them and the conversation that it instigates.). Clearly I have digressed, except I haven't really gotten on the topic yet at all...

..as I was saying, my friend and I were trying to place a name with a face of the great salesman who recommended the wine (another rabbit trail, but I just have to sing the praises of our wine store of choice. Amazing service, they remember your name and what you like/dislike. For those in the Franklin area, go here.) for the evening. Each of us attempted to describe him. Was he the young guy? With the short hair and beard? No, he was older. Always wears the t-shirt. Says 'delicious' alot. He's super friendly and knew what he was talking about.

Finally, we were able to figure out who he was talking about. But more importantly, it made me realize that these descriptions we were using we essentially brandings: The quickly-described, prominent features of a person that stuck with us.

It's the same with your business. Which store was it? The one with the green door. They were incredible in helping me find exactly what I needed. Or I just love the music they play in that shop. It makes me want to go in all the time! Maybe its I can't bring myself to go in to that place. They do great work, but I just feel so uncomfortable.

What's your business brand? What are people saying about you in quick descriptions? Often times, its something other than your service that will stick in someone's mind. But they'll remember you. Make sure that you follow up that brand with quality service.

Walk the minimalist line

2009-07-10T10:49:00.009-05:00

This past week has proven to be quite diverse in the types of project I've been working on and their overall look. After analyzing my initial concepts, I began to notice a definitive line between the work being minimalist in nature, and being underdesigned.

As I've eluded to many times over, I am more drawn to simplistic, clean minimalism than I am the art-heavy layouts and packaging. Not to say that I don't appreciate intricate, beautifully illustrated wine labels or the occasional rockstar-inspired t-shirt or album packaging. I just find much more beauty is the direct, thought-out transfer of information. I would choose sans-serif over serif, left-aligned over centered, etc, etc.

It's all-too-easy for a simplistic look to come across underdesigned and poorly thought through. I first became aware of this my senior year of college. The exhibition was entitled 'green', playing off of the diversity of the color, the conveyance of growth and freshness it represents. I was gearing up for my senior art show and presented my self-promo mailer invitation to my professor. I can't find the initial concept, but it looked pretty much like this:

In essence, she told me that this was underdesigned. I tried to explain that I was going for simple...clean; that I wanted there to be a crispness to the exhibition. I was not an artist, I was a designer. I work in clean edges and precise shapes.

She didn't give me any great direction, but she said that this was not 'simple and crisp' in a planned way. This simply looked tacky.

So, back to the drawing board I went and finally came up with something much better.

And, like I said before, not until very recently was I able to pinpoint what that threshold is. From my research, the difference between underdesigning and minimalism is based on 1 general principle and 3 specific aspects of the design (Type, Color, Secondary Intrigue).

First, the design (label, website, packaging, poster, card, anything) cannot rely on any one of the 3 aspects alone. If that occurs, you end up with a stale design. In my promo card above, my desire for simplicity completely disregarded all use of interesting typestyling or texture. Green is a great color, but without aid, it's only a color. Had it been paired with a more stylized typeface to act as a focal point, or if the type was bled off the edge, the card now has interest where it was otherwise words on paper. Although still not enough, even something as simple as this would be a step up.

Second, there needs to be some amount of intrigue that isn't the focal point of the design. This adds texture to the design. It doesn't necessarily have to be a pattern on the whole piece. In fact, generally it isn't. It can be an area of secondary information about the product, or the date time and location of the event. This chocolate bar packaging is a great example of that. They've used each of the 3 aspects together to create a simple label. The variation in type size and style (along with color!) is a bit of secondary intrigue. Without that, all you have is a logo on a brown wrapper.

Lastly, here's a case study of 2 different honey jars. Both of these are attempting the simple look, but only one uses all 3 of the design aspects from above. The jar on the right uses color (black) to create stark contrast against the golden honey. However, a lack of interest with any other design element causes this one to fall short. Other options would have been a small raised bee in the glass near the bottom of the jar. Or even a die cut label instead of just the circle.

The jar on the left creates secondary intrigue in a couple different ways: jar shape, and using the texture of the honeycomb in the jar. This allows the label to be a little more understated. However, the small logo and even distance between the type is laid out with purpose.

Graphic Designers are snobs

2009-07-07T13:49:00.003-05:00

(click to view full size)

Ragamuffin

2009-07-03T14:52:00.003-05:00

I'm not sure you all are aware of this, but I'm pretty sure I married the most talented woman in the world.

I met her in 2nd grade. Since that time, I've watched her perform in school productions, dive headfirst after a volleyball, design incredible interior spaces, graduate with honors as probably the best in her department, organize a wonderful home, reupholster furniture, write beautifully, become a birth doula, assist 2 births in one day (!!!), crochet scarves and hats, braid a rag rug, and if that's not enough, she's teaching 'The Art of Homemaking' next year at a local high school.

But wait, there's more! She decided to open an etsy shop to feature her newest accomplishment, sewing. Raechel's new store, Ragamuffin, showcases her skill through (for now) the Original Ragamuffin skirt. I must say, it's adorable. Go check it out...

Like I said in so many words, I am a very lucky guy and so proud of my multi-talented wife. Way to go, Babe.

2009-07-02T14:35:00.003-05:00

Great TV spot for Benadryl produced by JWT London, Rattling Stick’s Steve Cope and Cut + Run’s Tim Hardy.

Click here to view video.

To we, or not to we

2009-07-02T08:46:00.002-05:00

The song and dance of marketing a design studio is a mysterious one. The online web presence built to impress, the business cards, the tweeting...it all exists to gain new business.

I get a lot of questions, especially from my personal friends, about one in particular word I use quite a bit in my marketing: 'We'. We created this, or that...or...we're not this, we are that.

You see, for those that know me have seen my office (a mighty fine office I might add), there's only one desk. In fact, I rarely work from my desk. I love to sit at the kitchen table and have incredible productive days watching my son play in the sandbox outside.

So, who is this 'we'? Am I being deceitful in my marketing? Am I putting on heirs to trick my client?

Let me give you some background information first. I started UD+M in response to the level of service and quality I observed while working here. Their clients received the most amazing service and attention to detail. For the hourly rate they were paying (and could afford, I might add), they should have! My goal was to bring this format and quality down to a reachable shelf for the small businesses without the million-dollar budgets.

It's obvious that GS&Fs quality of service was attainable with a staff of 70: designers, account executives, art directors, copywriters, etc. So, how in the world do I expect to take this model and make it affordable??? Ah, that's where the 'we' comes in...Collaboration.

I know where my strengths lie. They're in creative conceptualization and design. They are NOT in programming. They are NOT in photography. With that understanding, I've surrounded myself with a network of incredibly talented folks in their own areas of expertise, allowing me to offer many different services under UD+M . We work as a team, because I know I can't do it alone. WE truly do create branding solutions. WE make them pretty. WE make them work.

The benefit of this collaborative format is that it keeps me from having to pay employees for work they aren't doing, or renting office space, or paying health insurance, which would essentially all be transferred to my clients in the form of higher rates. To break it down for you, remember that ad agency I talked about earlier? My rates work out to about 35%-40% less. Granted, you're not working with a staff of 70. You're only working with the staff that you need.

WE would love to hear about your business, whether it's just you working out of your garage or working with a staff of 70. We are more than a design studio. And you are more than a business. You are an experience that you offer your customers. Send us (me) an e-mail and tell us more about you and your branding needs. Don't know what branding is? We'll be glad to explain.

(Design industry-speak below. Enter at your own creative risk)

I had been back and forth on even creating UD+M in the first place. The other option was to begin branding Ryan Myers as a designer. I'd heard recommendations both ways. Ultimately I came to this conclusion, the one that nearly every choice in design and marketing comes down to: Know your target market.

UD+M desires to work with small to medium businesses to establish branding and collateral marketing. While I know that I am fully capable of creating amazing branding solutions, my potential clients need the peace of mind to trust in me.

If I had a narrower style or a specific niche market, then marketing Ryan Myers may have been the better option. But, I'm no Eric Natzke. It's clear why he's marketing himself. He creates a very specific thing.

The second reason I went with UD+M was because of my vision for the future. Freelancers tend to flounder, taking work as it comes, without any real consistency or growth. My desire is to build UD+M to a point where I may be forced to bring someone on full-time. So it is beneficial to begin to create UD+Ms brand awareness now.

Oh, to letterpress

2009-06-30T08:18:00.004-05:00

There's something about a handmade gift, like the ones we made for our parents for Christmas when we were 4. I remember wrapping a big box for my dad to open on Christmas. It's contents...a drawing of our stereo. Merry Christmas, Dad.

In all seriousness though, the thought behind the handmade gifts make them so much more lovely. The toiling over what ribbon to use, or the perfection you desire but never quite achieve...It really is the thought that counts.

But, when it comes to letterpress (sweet letterpress!), the handmade and the precision come together in a marvelous symphony of ink and paper.

I wish I had more opportunity to work in this medium. For those who aren't familiar, letterpress is the process of inking a raised surface and pressing it onto the paper, leaving the ink (and when desired, a depression in the paper) behind. Any kid who grew up in South Michigan has played with one of these at the Ford Museum.

Generally, this is done in small shops on small single presses lovingly monitored by blackened-handed pressman coordinating ink flow and press pressure. Oh, the novelty!

When one thinks of printing, it's usually a 2-dimensional process: Ink applied on flat paper. But, with letterpress, that depression of the paper adds another level of texture and dimension. The finished product is gorgeous.

One of my favorite press shops is Studio on Fire. I just came across them last week and don't know much about them, but their work speaks for itself:

So, if you're looking for a gift for me for my birthday or Christmas, which I now you all are, nothing says love like movable type.

Time Machine

2009-06-29T17:00:00.004-05:00

This blog originally started in June 2006 to document my training for a triathlon. I had taken the concept from someone else as a tool to keep me accountable and to just express whatever emotion or opinion I was feeling about triathlon and anything else.

None of these original posts are still up, but I came across a couple that were really interesting to read in hindsight. It's always neat to look back and see where we've come from and where we are now...

6/18/2006 - Life is a Circus

It's amazing to me every time I see a juggler. Their ability to keep track of more balls than they have hands is quite impressive. I think the coolest part is to watch their eyes. There are more things up in the air than one should be able to handle, but their eyes keep focus, keeping track of everything they have going. Just as one ball is sent back up into the air, another one is right there, falling in to his hand.

True, I am young, but old enough to have more balls in the air than hands to catch. I feel like I am one of those jugglers that is trying to keep track of the flaming bowling pin, the chainsaw, the apple, and the tennis ball. All of them equally important to the performance, but not all equally important in cutting off my hand.

The key that I am slowly trying to learn...Don't sweat the tennis ball....Keep your eye on the chainsaw...and make sure to take a bite of the apple as it passes through.

6/21/2006 - See the Light

You know the proverbial light at the end of the tunnel everyone always talks about? You know, when things are feeling rough and you feel like it can't get much worse, people always say, "Keep looking for the light at the end of the tunnel." Soooo....what happens if there isn't one? I suppose you have to turn on your flashlight, throw it up ahead and make your own.

Things have felt pretty rough the past couple days, completely generated from an unfulfilling job. But today, I decided that it was up to me to buck up and start smiling.

The job is not gonna change, so "take a bite of the apple"...

------------------------------

Since then, the job did change. A few times, in fact. Now I have a job that I hope I never have to leave.

And since then, it did get worse, and worse. But, the apple is still sweet most days. The apple is a blonde head that runs through my house and out the back door into the sand box. The apple is a beautiful woman that cooks wonderfully, loves me unconditionally and makes our house a home. The apple is a community of friends that carry me along and forgive me when I fail.

The Apple is a God that knew me and said, 'Mercy'. And I believe that he has more fruit in store down the road.

Dub FX

2009-06-29T16:01:00.003-05:00

I've tweeted this video a few times in the past, but I thought I'd bring it over here that way I have easy access to it all the time. I absolutely LOVE this video. The artist, Dub FX, records and loops different sounds and notes live on the spot to create a beautiful piece of art. This gets me geared up to create every time I watch it. It's a little long, but well worth your 9:03. It takes him a little while to get it rolling, but it turns in to something amazing.

My dad admitted to me the other day that he watched it at work:

'gotta confess....I thought it was pretty cool. Would like to have cranked it up a bit to take full advantage of my speakers/sub-woofer here at the office, but thought it would not be a good idea....people would think I have totally lost my mind!'

A pocket-sized experience

2009-06-29T12:15:00.009-05:00

I've heard it said that the master bedroom is always the last one to get a facelift. Ironic how the owner of the house is the last to reap the benefits of new sheets, new paint, and new furniture. Such is the life of a designer.

For UD+M, it was time. New site, New blog, check. check. New business cards. check...soon. I spent the end of last week playing with some designs for my little wallet-size 'sales executives'. I wanted something that conveyed my clean, 'info up-front' style in an interesting, beautiful way.

So here's what I ended up with:

I haven't figured out which side is technically the front, which turns out to be a good thing. It provokes the reader to interact with the card, flipping it over, reading both sides. We're in the business of creating EXPERIENCES, folks!

There's a lot of great collections of great business card designs out there for inspiration. Came across one the other day that I really love. The yellow cards are all printed with the same information. But each sleeve has a different pattern of diecuts to display specific information for each employee. Genius!

Sunday Driver

2009-06-28T22:16:00.003-05:00

Following the trend of t.v. and movies, Mercedes is unveiling a remake. The Mercedes-Benz 300SL, first unveiled in 1954, is going under the knife for an updated version of the classic Benz. I'll take two, please.

Did I mention it has gullwing doors???

Breath of fresh air

2009-06-27T22:27:00.002-05:00

Ahhhhh.....Boy does that feel better!

Considering I haven't updated the layout since I started this blog, it was well overdue for a facelift.

As you can see, some things have changed a bit. No longer is the company called 'UBER DESIGN+MARKETING'. In January, the website went through a digital rebrand and with that came the name change. I found myself constantly struggling to give my business name over the phone. Instead of it being a simple 'Hi, this is Ryan Myers from...', it was more often, 'OOO-BERR! U-B as in boy, E, R.' You'd think that someone in branding would've thought of that earlier on!

Anyway, now it's UD+M. It's a branding and design studio. Everybody understands that. And if they don't, well, let me tell you a little about branding (get the hook?)

So, some obvious changes and some not so obvious. While my intentions were ambitious to post insightful, daily musings (that was for my wife. She HATES that word!) when I started this blog, I've noticed, as you may have, gaps in posts. It's not that I don't have anything going on. More, my expectations to write something mindblowingly groundbreaking hinders me from just saying what I want in more than 140 characters (I tweet like a bird on a sugar high). I'd like to use this blog more for quick updates of what's going on with UD+M, creative inspirations, and the occasional thought-out post. I think we all may benefit...if anyone's still reading...since I never post....a comment would be nice...hm.

Oh, and I might just start using labels, too! Mostly because they would look sweet in this layout.

Fluid Sculpture

2009-06-27T20:49:00.003-05:00

This is one of those things you come across and, at first, you're like, 'Oh, cool', expecting to quickly move on to the next bit of mindless internet minutae. But then 3:28 later, you find yourself at the end...posting it to your blog.

Fluid Sculpture from Charlie Bucket on Vimeo.

If there's something worth doing...

2009-06-25T08:17:00.010-05:00

'Don’t make something unless it is both necessary and useful but if it is both necessary and useful, don’t hesitate to make it beautiful.' -Shaker design philosphy

Generally, things like this are reserved for Twitter. But, because it's more than 140 characters, I'm posting it here. I've read this quote in a few different locations. But I came across it this morning at Jeremy Mitchell's blog and it hit me square in the face today.

There's two things that I love about this quote as it pertains to design. First, the obvious ones: The encouragement, even, the charge, to make the transfer of information (print, web, or otherwise) a beautiful experience. This may sound strange, but I need beautiful things around me. Not to be confused with expensive things, and not in a materialistic sort of way. Simply, in the way that the color of a wall will make or break a workspace. Or, in the way that a well-tailored shirt will cause me design a better website. Granted, this does force me to pay a little more at times for the quality aesthetic. But the ROI on that investment greatly exceeds the cost.

For some people, the need for aesthetic never crosses their mind. Sure, they can recognize when something looks pretty or ugly, but that's as deep as it goes. There's no appreciation or need for the beauty. It's not about the form. It's all about the function. Does this teapot boil water? Yep. Then I'll buy it. Then there's me: Does this teapot boil water? Yep. So does this other one. And it's got a gorgeous shape and comes in this amazing blue color. (Yes, this is my teapot.)

The second obvious one is what this quote tells us NOT to do: Waste our time. Generally, we're encouraged to be good stewards of our money. Be frugal. Don't buy in excess. Save, save, save. But, in this case, we're told to be stewards of our time and skills. If it's not going to be useful, don't waste your time. If you're going to have to deal with a difficult client, decline the project.

The same can be said for our leisure time. If the time spent doing whatever it is we're doing, poking around the internet or watching t.v., is not going to be edifying, it's not worth your time.

On to the third facet of this quote that I love so much...

The Shakers have been around for over 250 years. The fact that this quote reaches across 2 1/2 centuries and is still applicable reminds me that design and aesthetic is not a new concept. Generations of people have all appreciated beauty from it's simplest untouched form to the most ornate and elaborate designs.

We are driven by what we see. We've been created this way in God's image. All we have to do is look at the color palettes of every season to see that our Creator puts an emphasis on visual beauty.

If there is something worth doing, do it beautifully.

UD+M Miscellany

2009-06-24T21:42:00.006-05:00

Yesterday, I (and by 'I', I mean 'we'. More on that in a sec) had the opportunity to art direct a photo shoot for a client's website. After getting started with ReadyHang's new online presence, it became clear that we were going to need some quality, custom photography.

With a vision for what I wanted for the site and what I needed from a photographer, I set out to find the perfect fit. Cue, Kris D'Amico.

Because this was a web-based project, it was crucial that these images translate great on-screen, first. I was incredibly impressed with Kris' understanding of on-screen photography and what that meant for lighting and color.

Kris brought a level of fun and professionalism to the shoot that made the experience wonderful. He brought his own vision, but also took direction very well. If you are in need of a photographer for an upcoming shoot, I recommend Kris wholeheartedly.

You can see the homepage concept for ReadyHang's new site on our portfolio page.

Now, on to new UD+M news...Raechel and I have decided to take on an apprentice through the summer. Katie Markus, a student at O'More College of Design, will be working for UD+M through mid-August. Katie is a very talented designer with a passion for motocross, Fox Racing, and Betsey Johnson. She can also design a killer t-shirt... She's taken the lead on a current project for Parish Presbyterian's Bucer group, a high school age missions-centered group). Check out these initial concepts:

Katie also played a big part in the shoot yesterday. From cutting lemons to moving furniture to styling sets, Katie was in the mix and greatly appreciated. Stay tuned for more of Katie's showcased work.

UD+M just finished up a site for a friend and client, Solutions Consulting. They're an intriguing little company with an intriguing set of services to offer. Take a look at the newly launched site to find out what they're all about.

There's lots more on deck for UD+M, but that doesn't mean that we don't want to talk with you about your design and marketing needs. We're always looking for new opportunities to collaborate with new businesses. Check out the site, or send us an e-mail. And don't forget to hang out with us on twitter. You never know what useless info you may come across.

The long-lost blog post

2009-06-03T08:59:00.002-05:00

There seems to be a bit of a catch 22 when it comes to blogging. The whole point of business-based blogging is to grow your business, your industry, and your network. When it grows, you become busy. Which means less time for posting...hmmm.

So here I am, finally getting around to posting something new. As you may have guessed, things have been buzzing at UD+M. We've been pitching for new projects, building websites, updating our own website, and more.

Most of UD+Ms free time (not that there's much) has been spent on the development of our new online shopping experience, uberclothing.com . You can read more about it on the site. We're currently looking for our first 50 fashion designers to fill the store.

There's lots more news to come and work to share. It's just not quite time. Be patient and we'll be sharing more soon.

Back to the Future of Design

2009-05-14T10:42:00.005-05:00

Once every year or so, retail corporations turn to their bag o' tricks and pull out the classic 'Limited Edition vintage/retro/throwback packaging'. The major sports leagues do it, too, and we get all excited to see the Yankees in baggy pants and knee-high socks.

The purpose is to offer the consumers a 'fresh' look without completely rebranding the product/team. We get a short peek at 'the way it was'...the way we remember it as kids. It's an appeal to our emotions. And the design world loves it because it reels in all the overdesigned, capitalist packaging/jerseys that have infested an otherwise clean, crisp, and beautiful world. (I think I manage to work this rant in on every post, don't I?)

Here's a look at a few throwbacks:

It makes sense to appeal to our past experiences; to draw us in by giving us the opportunity to somehow recreate a time gone by. But, what if they did the opposite? What if, instead of giving us something we've already seen, we got a sneak peek of something we're YET to see. A look into what is yet to come...

What's the future of these brands that we are so loyal to? What can we expect them to be decades down the road? Instead of throwbacks, I'd love to see a collection of future designs. I thought maybe a little something like these...

Yes, in the future, Pepsi WILL revert back to the previous version of their logo ;-)

I'd love to see your concepts for 'Throw-ahead' packaging and designs. Link in the comment field. If there's enough, I'll post them here with a link. Hope to see your ideas soon!

The Unsung Heroes

2009-05-02T21:40:00.000-05:00

Before pursuing my degree in graphic design, I had greatly considered the possibility of fashion design as my career of choice. Much of the credit for that needs to go to, my then girlfriend, Raechel. She's the one who helped 'guide' my fashion sense in the right direction until I gained a style of my own.

This affection for fashion greatly aided me as a designer and still is one of my biggest design inspirations. I fell in love with textures and patterns. Even still, great color combinations are enough to stop me in my tracks and initiate an extended oogling session.

Fashion is such a big part of our culture and daily life. We all stand in/in front of our closets every morning and decide what the best option is for the day. We go to the mall or boutique shoppes and see the new collections. We watch the red carpets and take note of 'who' is wearing 'what'. So, it comes as no surprise that so many fashion designers are household names. We know Calvin Klein, Tommy Hilfiger, and Ralph Lauren. Same goes for specific stores: J. Crew, Gap, A&F...We can recognize their work from across our overstock store of choice. They've each created their own specific cultures and styles that carry through seasons and collections.

So, why don't we have a collection or household-name graphic designers? It's not for lack of exposure. We see just as many logos in a day as we do Polo shirts. It's not for lack of brand recognition. Any 5-year-old could name the owner of the Swoosh (Just so you don't feel stupid, it's Nike).

I think the lack of celebrity graphic designers is caused by 2 reasons: Lack of education and Lack of Value.

In an age of incredible technological advancement, it's too bad that there's not more emphasis on the design industry as a facet of the arts. I'm not talking about just graphic design, but industrial design as well. But, if I'm gonna complain about something, I should do something about it...

Here are 3 iconic designs, and more importantly, their designers, of the 20th century that every designer could tell you about that are not common knowledge, but should be:

Apple imac

In 1998, Apple changed the face of personal computing. For the first time, an emphasis was not only placed of performance, but also outer design and efficiency. This product set the stage for Apple's domination in the industry and stemmed a slew of other products like the iPod and iPhone.

Cue influential designer #1: Jonathan Ive. Steve Jobs called on the british industrial designer to design the now famous, colorful, one-cord imac. Critics regard Ive's work as being among the best in industrial design, and his team's products have repeatedly won awards such as the Industrial Designers Society of America's Industrial Design Excellence Award.

Ive's innovations have not only changed the face of Apple and the computer industry, it's set the standard for design approach in nearly every facet of marketing to the modern consumer.

Nike Swoosh

This story may be a little more well known, but also one worth telling...

In 1971, Carolyn Davidson, a young graphic design student at Portland State University, was hired as a freelance designer to develop a logo for a small footwear company, Blue Ribbon Sports. Davidson concepted a few designs and presented to the BRS board. The chosen design was what we all now know as the Swoosh. Davidson presented an invoice to BRS for a total of $35 (yes, she charged at a rate of $2 per hour).

Today, any designer would be appalled by a single-digit hourly rate. In 1983, after Nike experienced incredible growth and became a household name, the value of that simple logo was exponentially more than its initial price tag. Bill Knight, CEO of Nike, understood that value. 12 years after the fact, he presented Carolyn Davidson with a diamond Swoosh ring and an envelope full of Nike stock.

Would Nike be what it is today without the swoosh? Honestly, I don't think so. A great mark paired with quality marketing is what sent Nike over the top.

Could you get a Nike-caliber logo from a logo contest website? No. Why? Because you aren't valuing your logo. And, you're working with designers who also don't value your logo, or the time they put into it.

(Rabbit trail alert) See, here's the thing. Sites like 99designs.com and postings on craigslist for design contest are the industry equivalent to a puppy mill: The breeder cares nothing about your dog, just your money. If you want a quality dog, you go to a breeder who respects the pedigree and the breed. He cares less about your money and more about the quality of his finished product. Are you understanding the analogy???

Ok, back on track...

ABC logo

American Broadcasting Company's timeless logo was created by famed designer, Paul Rand. Among his many designs for many notables such as UPS, IBM, and White Westinghouse, Rand

was ABC's choice to redesign their identity. As described by logoorange.com:

[Rand] reduced the information to its simple essence while achieving a memorable and unique image. The continuing legacy of the Bauhaus and Herbert Bayer's universal alphabet informs this trademark, in which each letterform is reduced to its most elemental configuration.

Summed up, Rand focused on the recognizable and memorable.

Support Life: Pick a Rose UPDATED

2009-04-20T21:51:00.004-05:00

(Some of you have asked for a more prominent link to B's blog. You can view it at littleoneapril.blogspot.com)

It's amazing how God leads our lives..seriously.

Some of you who know me on a personal level know mine and my wife's story. Those that don't, here's the Cliff's Notes...In our 20th week of pregnancy, our sweet little girl, Evie Grace, was diagnosed with Trisomy 9, a genetic disorder that caused physical development issues in her heart and brain. We were given the devastating news that she would not live once she was born. After the news, we were blessed with 11 wonderfully bittersweet weeks before our Lord called her home.

We believe our sweet girl was not a mistake or a 'mess up', but that she was made perfect just the way she was. Evie's life, however short it was, was God-ordained and she had a purpose while she was here.

While we clung tightly to our faith that God is good through those 11 weeks and beyond, we are continually amazed by the divine providence of it all as He begins to unveil the puzzle pieces.

Through several different connections, Raechel and I have crossed paths with 'B' (her anonymous web identity), a very special girl with a similar story. 'B' recently found out at her recent ultrasound that her little girl, April Rose, has Trisomy 13 (in addition to a few other findings.)

Aware of the toll this kind of news can take, I contacted B, as UD+M, with a desire to help offset the financial burden of hospital bills and other necessary arrangements for her situation. With a grateful heart, B obliged and allowed me to design a shirt in honor of her sweet April Rose.

B also wanted to raise awareness of the sanctity of life, born or unborn, no matter how long or short that life may be. She has requested that a portion of the proceeds be donated to PASS Pregnancy Care Center, a crisis pregnancy center located near B that provides counseling and abortion alternatives to women and men facing unplanned pregnancy.

So, celebrate life, help someone in need, and get a great looking t-shirt! Visit the UD+M store to order one today (pre-orders are currently being accepted). Don't forget to tell your friends!

UD+M GIVEAWAY -or- FREE STUFF....seriously.

2009-04-03T13:18:00.006-05:00

So, I happened to get an e-mail the other day from a guy by the name of Gino. I thought, 'Hmmm...Is he an Ethiopian prince what need to acquire so kindly my social security number to transfer 2.8 ONE MILLION USD DOLLARDS into mine's bank account?' (yes, I think in spam language, ok?)

But, it turns out he's a promotional guy for UPrinting Promotionals and he is offering my readers 1000 FREE Business Cards. Yep, FREE PRINTING, FREE SHIPPING (for those in U.S. and Canada. Those across various ponds can still enter, but will be required to pay shipping). You can view the business care page here.

But that's not all!

One other lucky reader will also with a FREE 18x24 canvas print! Info here.

So, here's the UPrint legal stuff and how to enter:

How to Enter
1. Leave a comment at the end of the blog post, describing what you would use the free business cards and/or canvas print for.

Prizes
1000 free standard size business cards for one reader and 1 free 18x24 canvas print for one reader
(You can choose from any of our stocks for these items.)

Rules
Winners in the United States and Canada qualify for free shipping. Shipping fees will apply to winners outside these areas.

Winners will be announced by me after the entry deadline and will be notified directly by UPrint.

Entries must be received by April 11, 2009, 11:59:59 central standard time.

There you have it! Let the entries start rolling in. Oh, and I know a great branding agency that can help you design those new cards.

Changing Consistency

2009-03-28T10:30:00.005-05:00

To all my school friends, I was 'the hockey player.'

My atypical youth experience consisted of an incredible amount traveling to practices, games or even weekend tournaments. Needless to say, an investment of time and effort at this level greatly dictates one's entire identity.

10 years later, after a garage spring cleaning and seeing the giant bag of equipment gathering it's typical dust in it's typical place, I began to realize that it was no longer part of my identity. My needs, hobbies, and priorities have all changed, and that equipment is no longer of the value to me it once was. The only thing that was keeping that hockey equipment in my possession was the nostalgia of a former hockey career and the one time every 3 years I pull it down for a session of drop-in hockey.

I've long desired the mobility and freedom of a macbook pro as my daily-use computer (Read #7 for yourself) But, we've always been hindered by that high sticker price.

So, after much of my own ado, I posted the gear on the craigslist chopping block. Hopefully off to someone else whose identity it will aid. Next step, aiding my own identity of 'mobile graphic designer.'

So, how does this identity change apply to branding? The main purpose of branding is to create a consistent look, conveying dependability to your audience, right? Well, yes, and no.

If you've kept a specific logo and business voice for the sole purpose of consistency, you may need to step back and evaluate if that logo or business voice still appropriately represents your business. If your business grows and adapts, so should your branding. Brand consistency is not just about your customers recognizing your product, but also about your identity being consistent with your services.

If you're holding on to a certain look because it's what you've always used, you're ignoring the greatest branding principle of all: Appeal to your market. Even if your business hasn't changed, your market probably has. Maybe not in their need for you, but in their overall lifestyles, priorities, and integration of resources like the internet or mobile devices (In short, a present-day man is looking for different things out of a car than he was 30 years ago, and is shopping for a car in a different way as well.).

What's driving you to hold on to that logo your buddy put together for you in the 80s? Or that FrontPage website you pieced together when you first started your business? Maybe it's time to let go of your dusty bag of equipment and upgrade to something that better fits your needs.

Let's grab a cup of coffee and talk it over. I might even bring along a shiny new laptop!

Success in the face of failure

2009-03-22T22:07:00.002-05:00

I'm embarrassed to even look at the timepost of my last entry...Nearly a month. Ugh.

Nonetheless, I am back with a couple new topics. One today, one tomorrow. I gotta space out my content or I got for a month without anything new!

Over the past few months, Nashville's unofficial design community e-mail list, the615, has been run rampant with talk of layoffs, lack of work and company closings. Many talented designers are either struggling to find design work or are being forced to look outside the industry to make ends meet. By God's Grace, I have been (more or less) protected from any drastic effects on income and quantity of work. Nevertheless, it's clear that our limping economy has had an effect on the design community as a whole.

So, how do the small survive? How do we turn this ominous roadblock into opportunity? We adapt.

Seek the weak or the strong.

It has refocused my new business pursuits to companies that are either in great need of cutting their cost, or those that aren't being affected.

Cut Cost

Obviously, the first thing we all think about is changing our current spending. That's what all these corporations are doing when laying off their workforce. The problem is, this is a passive action with no vision. What we need to be doing is making an active response to cut costs with the hope that it will redirect vision and focus for long-term growth. Sure, it sounds great. But what does it look like?

Like this...

Instead of cutting out your morning trip to Starbucks to save the $3 on your ~~wonderfully smooth and delicious Tall, extra hot Mocha~~ coffee of choice, make the trip (don't get the coffee) with the intention of making one new contact while you're there. Find a central table and I guarantee that within 15 minutes of your visit you will know the business of at least one other patron. Small talk at Starbucks is more effective that cold-calling any day.

Expand Horizontally

So, you're great at what you do. You are passionate about your work, you know what it takes to be successful, you know your business like the back of your hand. Can what you know be applied to another venture or industry? For instance...

I am a designer. I know my design process and I know how to plan my work in order to be efficient and organized. So, I take that knowledge and develop a project management application for other designers. It's not a design project, but a design industry project that appeals to the demographic that I am an expert on.

another one...

UD+M recently went under a rebrand that is transferring my online presence to uberdm.com. My old site, uberclothing.com, gets regular traffic from visitors searching for clothing. If the market is already there, shouldn't I appeal to them? (You'll have to stay tuned to see how this one pans out)

NOTE: It's important not to spread yourself too thin. It's alway better to be a master of one trade than a jack of all (Raechel has to reel me in with this when my hair-brained ideas are too much)

Those who can't do, teach.

David Bean, an incredible photographer, wonderful businessman, and one of my business mentors (he doesn't know it!) has felt the effect of the economy. His regular clients in the entertainment industry substantially cut back on shoots. His response? Light and Commerce: An intense photography workshop that David will be teaching at venues across the country.

I have had the wonderful opportunity of teaching at O'More College of Design here in Franklin, TN. Besides it being a tremendous experience from a relational and industrial perspective, it does bring in a little extra cash that comes in incredibly handy.

What is it that you know? What are you an expert on? Consider spreading the wealth and getting paid while you do it.

A bad economy will affect you. Whether it defeats you or spurns you to succeed is on your head. '

Creativity and new ideas are the only things that will win out in this new economy. Those who cling to mediocrity will sink to the bottom and be run out of business.' -David Bean

The New Workspace

2009-02-26T13:59:00.005-06:00

I don't even know what to say! Raechel and I have been working on a redesign of the bonus room upstairs and are thrilled with the color outcome. This is the back wall of my workspace. The color mirrors the green we used in the family area. It took 2 different greens to reach this one, but it really turned out fantastic. Not to mention this Vignelli-designed Stendig calendar ROCKS on top of the green.

Now all that's left is to have the furniture delivered and pick out the accessories!

New Work Friday (and a little soapbox time, for good measure)

2009-02-13T09:04:00.008-06:00

February has proven to be a busy one for UD+M. We've been working hard to close some on-going projects and are excited about starting some new ones. Keep your eye on the website for some new work.

In the meantime, here's a peek at a few current projects.

D3 DEVELOPMENT, a local product design company contacted UD+M at the beginning of the month to discuss branding for their ingenious product, the READY HANG™ curtain rod system. This great new product removes the need for drilling into your when to hang your window coverings. (Stay tuned to the Home Shopping Network for their feature. Hopefully you'll see them in a certain home improvement store as well!)

We're still in the process of developing both the product logo and product packaging, but here's a look at the intial concepts for the packaging:

It's always a pleasure working with clients who understand the importance of the design process and can value quality over speed. I spent 3 hours walking the aisles of Target, Home Depot and Lowe's analyzing competitor design, similar home decor product lines, and other products that D3's target market purchase. Another 2 hours were spent doing the same online.

I think this part of the process (the DEFINE phase...more on that later) is probably my favorite part of any project. That's where ideas start forming like bubbles on the bottom of the pot of water. I see them, make note, and turn down the heat just enough to keep them at bay. It's not time yet.

I picked up a little quip, somewhere along the way, that like to use to explain value to my clients:

There are 3 main attributes to a project: GOOD, FAST, and CHEAP. You can choose two.

It can be GOOD and FAST, but it won't be CHEAP.

It can be GOOD and CHEAP, but it won't be FAST.

It can be FAST and CHEAP, but you can bet that it's not gonna be GOOD.

Sure, it may come across a little brash, but it makes incredible sense (These guys even made a great interactive visual to show to your more 'dense' clients). In a technological age where generic logos can be pumped out at a factory pace, value of design (and quality design, in general) has been lost. Along with value, designers under the pressure of unrealistic deadlines have also abandoned the design process...aaaaand, another rabbit trail...

UD+M brands itself as EFFECTIVE DESIGN. We make things pretty, and we make them work. In order to do that, attention to the purpose of the branding is crucial. That's why UD+M's design process is probably the most important asset to our business. It lays the foundational groundwork before a single concept even takes shap on paper (and yes, pen/paper IS part of the design process...another undervalued step for young designers).

So, here's how we go about our work...What? You expected me to keep it a secret? It's not like it's some Italian family recipe that we hold in a sauce jar on the top cabinet...

It starts with the BRANDING process and moves seamlessly into the DESIGN process. (Those who don't care about the logistics of design, here's some cool t-shirts to look at!)

BRANDING

Evaluation of existing brand and marketing strategies

Collection of comprehensive details about the client, its audience, market, competition and objectives

Presentation of findings and consequential solutions which may include: color schemes, type usage, brand positioning, marketing plan, etc.)

Supervision of advertising, public relations and/or direct marketing campaigns

DESIGN

DEFINE

Project Scope Meeting

Collection of comprehensive details about the client, its audience, market, competition and project objectives

DESIGN

Aesthetic conceptualization of project based on findings in the DEFINE phase

Initial presentation of concepts

Appropriate revisions to concepts or approval of design

DEVELOP

(This phase is dependant on the project. Specific projects will warrant additional steps, but all designs will follow a basic process as listed below. )

Application of brand identity

Formatting designs for appropriate usage in varying situations

Production supervision (Press check, web project management, etc.)

All that said, if the design is valued by the client, it will naturally be valued by the designer. That value will be translated into devotion to creating an effective final product, which translates back to the client in the form of ROI of design and a quality customer experience.

If you're interested in hearing more about UD+M's process or would like to see more work, feel free to contact us or visit the website. I love coffee and will take any excuse to sit down to a cup and some good conversation.

(nod to Grapefruit for the basis for UD+M's process)

"Oh....Oh my."

2009-02-10T10:22:00.004-06:00

(more photos here)

That was pretty much the extent of my reaction when I saw this at one of my frequented blogs.

I've long admired the Swiss flag for it's bold simplicity (Same can be said for the Scottish flag). White-on-red is so strikingly contrasting, and to do it with a symbol as simple as the symmetrical cross makes my mouth water.

Switzerland is also the birthplace of the much loved/hated Helvetica. I've spoken of the Swiss style of design here before, but this special edition Moleskine brings all things Swiss together in one simple journal. I haven't seen what the interior pages look like, but I can only hope they are grid paper.

Anyone who can tell me where to get one will be showered with praise...and valentine candy hearts in a box.

Hiatus explanation

2009-02-05T09:17:00.004-06:00

As you may have seen from my recent tweets, I've managed to keep pretty busy with everything from working trips to Chicago, new business meetings, market research, and everything in between.

Work continues to go well, so pardon my absence for the time being, until I don't have anything else to do!

I am still accepting new work, so feel free to send me a note and we'll get the conversation rolling.

In the meantime, here's a recent design that I finished for GMC motors vendor booth banner, for my good friend Tye Eckert at Intersport.

Brand Impact

2009-01-28T14:35:00.004-06:00

I came across an interesting article (apologies for the off-color nature conclusion) the other day that outlined all of the brands the writer came in contact throughout the day. I figured I would give it a shot myself.

Here's mine:

As you can see, this is only the first half-hour of my day. However, out of the 18 different brands I came in contact with in that half-hour, every one of them are either my preferred brands or long-term purchases in my household that I will most likely return to come replacement time.

Who's timeline is your business listed on? Are you a standard? That's what proper branding does. Proper branding creates desired, repeatable, consistent experiences for your target market.

So, maybe instead, I should ask, Are you merely a company? or are you a brand?

Let's sit down over your preferred coffee shop and find out which is the case.

Working Holiday

2009-01-26T20:44:00.009-06:00

In true Raechel form, my wife has managed to convince me that an impromptu trip, conceived and planned in less than 24 hours, to the city where we fell in love is a realistic trip.

So, the bags are 'packed' and I am prepping the laptop with all necessary files and programs for the 8-hour drive to Kankakee, IL, a small town 30 miles south of the Windy City. My parents have been gracious enough to watch Oliver during our visit (although, gracious probably isn't the best description...giddy and wiggling their toes at the chance to squeeze their grandson is probably more appropriate.), which will give us a chance to not only spend some quality time with a certain brood that is near and dear to our hearts, but also spend some time in the city itself.

So, this week will be a working holiday. I'm actually really looking forward to a change of scenery to get the creative juices squeezed again. There's just something so productive about working from a coffee shop. It must be the constant white noise and movement of people around me. I find myself inspired more in places like that.

There's really nothing like Chicago. While I do love Franklin and, Lord-willing, hope to grow old in this wonderful town, there's just something about the hustle and bustle of Chicago. There's so much beauty within the city that is taken for granted (I think it's a combination of the Northerner tendency to keep to oneself and the fact that the wind is just s'darn cold you can't think of anything or anyone but yourself!).

Things I love about the city:

• The anonymity of being one of thousands walking the street on a cold night.

• The radiating warmth on your head and face as you walk under the entrance to the hotels

• The ironic close proximity of the gothic-styled Wrigley Building and the Gehry-designed band shell in Grant Park

• The prayer garden in next to the Fourth Presbyterian Church on Michigan ave. (This is the place Raechel agreed to marry a dorky, smitten 19-year-old.)

• Lake Shore Drive in the summer (This can only be truly enjoyed in either a convertible or through the sunroof of your beautiful black VW Jetta)

• Jia's - This little corner japanese restaurant was our oasis in the city. They had the most amazing fried rice I have ever had. Oh, how grown up we felt when we waltzed in for lunch in between shopping and riding bikes by the lake! Jia's is gone now, only to remain in our minds as one of our favorite places in the city.

There's plenty more...I could go on about the typical sights, but these are the ones I hold dear to my heart.

Raechel and I dreamt of living in a flat on Delaware Place. I occasionally regret not doing it, at least for a year. We'll walk past and think about it again this week, I'm sure. But God is good and directs our paths.

I plan to give updates during this week. Stay tuned for photos, video, tweets, and more!

Attention Shoppers!

2009-01-21T23:36:00.003-06:00

I've always been drawn to the retail world in one form or another. If it's not working in the mall, which I have done my fair share of, it's designing for other retail businesses...Quick pause to list all my jobs involving retail:

1. Finish Line
2. Rogers & Hollands
3. Lowes
4. Designed clothing line to sell at music events

5. Short stint at Pottery Barn (probably the worst job I have ever had. Ask me about it if you want to know more...)
6. Banana Republic
7. Designed entry door catalog for Lowe's
8. Designed various ads and collateral for national tire manufacturer
9. Created initial website design for Prophetik Clothing, featured in retail stores all over the world
10. Designed another clothing line that never took off

...which brings us to today. UD+M has opened a small online store where I will be showcasing various designs for clothing, prints, and maybe more. Right now, the products really lean more towards the graphic design geeks and typophiles. But, keep your eyes open! There may be something in there soon that tickles your fancy!

Wordless Wednesday

2009-01-21T13:01:00.000-06:00

UD+Ms 2009 Top 10 Must-Haves

2009-01-20T09:07:00.005-06:00

This post could alternatively be titled, 'Some things I love and some things I really wish I had', but I thought the former had a better ring to it.

So, taking the lead from my wife's post, 'Favorite Things of 2008', I have created my own list. The following are things that I love, YOU can't live without, or WE should both make part of our lives in 2009.

Feel free to respond with a list of your own! I always love hearing what has improved your lives so much that you don't know how you survived without them.

So, without further ado, and in no particular order, here it is:

#1: TOMS

If you're a frequenter of either mine or Raechel's blog, you know how we feel about this great charity. Since receiving a pair of these traditional Argentine shoes, I can't think of a day that has gone by that I haven't worn them. They are comfortable, easy-to-use, fashionable and, on top of it all, for every pair that is purchased, TOMS gives a pair to a child living in third-world poverty. Get a pair for yourself, your significant other, or your toddler (The Tiny Toms are by far the best. Oliver gets compliments everywhere we go...and he couldn't care less.).

#2: Spurgeon's Morning+Evening

Raechel and I received this book as a gift from our friend and pastor, Dr. George Grant. It is a book of twice-daily readings based on passages of Scripture. Spurgeon's foundational expression of our complete failings without Grace and his encouraging perspective on Christ's love for us and our response to that love is a refreshing beginning and end to every day. You need this book.

#3: Bento

This organization application has completely changed my work day. Bento is essentially a steroid-pumped, facelifted Microsoft Excel (which, by the way, in natural Mac form, integrates Excel perfectly).

This 'spreadsheet' application is 100% customizable in an incredibly easy-to-use and aesthetically pleasing interface. In addition, it syncs seamlessly with iCal, Apple Mail, Address Book, your iPhone, and MobileMe (excuse the Applespeak, all you unfortunate PC users. You're stuck with Excel :-) ). I have completely based my job tracking and project management on Bento. I've even created personal workout plans (Don't ask how those have panned out for me...no fault of Bento!)

Bento has just unveiled version 2, which includes templates for a Wine Tasting Log, Teacher gradebooks, home inventory, vehicle maintenance, event planning, and more. See it in action by going here, and clicking on the 'see it in action' button below the feature image.

#4: Parish Presbyterian Podcast

I can't tell you enough how thrilled we are to attend the church that we do. Parish Presbyterian is a plant church here in Franklin. I can confidently say that we have never been a part of a church community as wonderful and loving as Parish. The congregation's focus to 'go deep' has been a challenge to us spiritually, emotionally, and to our own principles and routines. God has placed us in a wonderful church.

Lucky for you, sunday sermons are posted in podcast form! Get them here or subscribe to them through iTunes by searching for 'Parish Presbyterian'.

#5: Dwell Magazine

You may have read of my love for post-war/mid-century modern residential architecture (if not, click here). I was able to swing a free year's subscription to Dwell through some never-to-be-used frequent flyer miles and have been thrilled with the 2 issues I've received so far. I highly recommend everyone buy at least one issue of Dwell this year, even if you aren't a fan of modern architecture. The feature articles give great explanations of the warmth (what????), purpose (huh?!?!), and environmental benefits of modern architecture.

#6: Yard Dog

As a fan of reds over whites, and a lover of wine label design, Yard Dog 2006 has risen to my top 2 reds. Appropriately named, Yard dog is a bit of a mutt. It's an ecclectic blend of 3 different grapes, which creates an easy, layered blend of tastes. On top of it all, you can't beat the label design! Great with pizza and red meats. Not to mention, at $8.99 a bottle, it's a great host/hostess gift.

#7: MacBook Pro
Here's one for the wish list. Apple just unveiled the latest generation of their top-selling notebook (mac or PC), the MacBook Pro. I can't even begin to list the features the MBP is toting. Everything from 8-hour battery life, to 8GB of RAM, HD monitor, aluminum casing...I'm listing, aren't I? Go see for yourself...

Anyway, surely my iMac G5 is beginning to recognize it's days are numbered. Not only is it incredible immobile (That's not to say that I HAVEN'T crammed it and it's peripherals into a carry-on and carted it through an airport for a working vacation in Michigan...unscathed!), I am amazed to say that the 80GB harddrive I once though was unfillable is full.

Here's wishful thinking to upgrading to a MBP this year (15" or 17" still undetermined. Beggers can't be choosers!)

#8: Project Management Application

What? Why do I need this? I just blabbed on and on about how great Bento is. Ah, but is it ME that needs a PM application? or is it YOU?

UD+M is in the process of building a little brainstorm that will automate the need for project management for creatives and event planners. AHH! I've said too much...Keep your eyes open for updates!

#9: Valley of Vision

Another well-read book in the Myers home is a compilation of Puritan prayers called Valley of Vision. William Turner writes of this book,

"The soul learns to pray by praying; for prayer is communion with a transcendent and immanent God who on the ground of his nature and attributes calls forth all the powers of the redeemed soul in acts of total adoration and dedication." (Preface)

The Puritans recognized that prayer and doctrine are not to be separated. In their prayers they kept the two together. In fact it was their doctrinal understanding, which indeed produced such deep, and lasting prayers. Theology instilled a thorough passion for prayer. Likewise it is prayer, which sinks us deeper into the mysteries of God's self-disclosure of himself. It is prayer, which furthers our theology."

It is to this end which we, as Christians must strive. We must search out our Triune God in prayer and devotion as we seek him in his word and through our prayers.

Through quite a blustery and overwhelming 2008 (Read our story from the beginning here), this book has been a life raft during times of not knowing what to pray. Buy this book.

#10: Branding Consultation by UD+M

Yes, a shameless plug for me. What did you expect?

The truth is, UD+M is creating something normally reserved for the million-dollar budgets and bringing it down to a reachable shelf for small businesses.

Design studios give you form. Marketing firms give you function. UD+M merges the two into Effective Design (at a cost around 40% less than the others!).

Take some time to see what we do and what we've done. Then, tell us what you want for your business over a cup of coffee.

Fresh Friday

2009-01-16T09:16:00.004-06:00

Well, I think it's a no-brainer as to what I've been working on. The new look for UD+M was unveiled earlier this week. I'm thrilled with the way it has turned out. If you haven't had a chance to check it out, go here.

My inspiration for this site was the Swiss style (also know at the International Style) developed by Josef Müeller Brockmann (Read about him here. See some of his work here). Contrary to many of the modern movements that followed the Swiss style, Brockmann created absolutes in graphic design with the use of the grid system, divine proportion, type standards, and negative space. Following these absolutes creates an incredibly contrasting, clean, orderly reader experience. Information is clearly expressed, thus understood.

As a designer, my inspiration pulls me is a hundred different directions for the same project. I concepted and revised my layout over and over as new ideas began to form and technologies allowed for new features. But ultimately, I had to step back and ask myself, 1) What am I trying to convey?, and 2) How can I best achieve that?Ultimately, the answer to #1 is to showcase my work to potential clients. The answer to #2, then, is showcase my work to potential clients. By following the International Style, I was able to minimize technological noise (bells, whistles, mouseovers, exit points) and allow my work to do what it is supposed to do (hopefully!).

Wordless Wednesday

2009-01-14T11:23:00.003-06:00

(ok, so Raechel said that if you write in parentheses, it doesn't count. So, in addition to the images here on this 'Wordless Wednesday', I just launched the new version of my website. After many concepts, revisions, and code, here's a shameless plug for my new site launch at UD+M.)

Fresh Work Friday - The EP

2009-01-10T09:32:00.005-06:00

Yes, I know it's Saturday morning, but I was up and working on a project when it switched from Friday to Saturday, so I think it's still acceptable to post another "Fresh Work Friday". Not to mention, it's my blog and I can do whatever I want!

Just wanted to share a quick job I did for my wife's blog, now creatively titled, Finding My Feet. She was really wanting a custom design, so I obliged. The only truly custom stuff is the header work. The rest is pretty standard. I'm planning to add some widget images in there later on.

Getting good feedback from both Mac and PC users, so I think we are in the clear programming-wise.

Please feel free to read her stuff. She's poured her heart out about our past year and she's a fabulous writer.

Fresh Friday

2009-01-09T09:42:00.005-06:00

In order to make it easier to post more frequently, I have decided to implement a couple standard postings throughout the week. Stealing the idea directly from my wife, who stole it from someone else (and so on and so on, until we reach the originator...Thank you, random person, wherever you are), Fridays will now be Fresh Fridays. This will allow me to keep the blog up and lively and showcase a piece of my recent work.

Secondly, in the spirit of design speaking for itself, Wordless Wednesdays will be just that. Showcases of design so good, nothing else needs to be said (oh, to be in that number!)

So, to kick things off on this Fresh Work Friday, I just completed a blog design for a brand new startup site, VinoCulture.com. VC is all things wine. The client requested a merging of, in pure wine terminology 'old world' and 'new world'.

(Click to see full layout)

I love it when clients give me free reign to really art direct the site. In this project, I art directed and designed the header bottle, glass illustrations, layout, and widget titles.

This was the initial concept that was presented. While the overall design took some detours to get to the final look, this is really my favorite.

So, for all you wine lovers out there, check out the best designed wine blog on the web, vinoculture.com. It should be skinned and live in a few weeks.

UD+M specializes in creating custom solutions for individual problems. Let us take you out for a cup of coffee and some good conversation and tell us about your vision for your business.

Ethnic Food Redesign

2009-01-08T09:15:00.002-06:00

The ethnic food market is generally not a great place to find good design. More often than not, the packaging uses unappetizing pictures of it's contents and looks like it's spent months on a boat making it's way to our store shelves.

Recently, ethnic spice company, SPICEnTICE underwent a great rebranding, headed up by UK agency, Honey. The new design implemented modern colors, a new package shape, and typestyling.

I think the smartest thing Honey did was take the focus off the actual contents of the package. This automatically create a cleaner, modern user experience but still allows the buyer to investigate further (the product is visible from the side) if they so choose.

I have to say, it was an exponential improvement.

The Creation of a Brand Experience

2009-01-06T09:50:00.004-06:00

Just outside the bustle and noise of Cool Springs in Franklin, TN stands a quiet hillside covered with the young grapes of Arrington Vineyards. They stand in the foreground of a beautiful hilltop lodge where music, laughter and conversation can be heard throughout the summer evenings.

My wife and I had the opportunity to visit the vineyard with some friends this past summer. We packed our picnic basket of green olives, hard meats, gourmet cheese, and bread and merged with the hundreds that visit on the warm Saturday nights.

I was amazed from the moment we entered through the gates by the attention to design throughout the grounds. The goal of every company, whether offering a product or service, is to create an experience for their customer. This experience should not only be enjoyable, but memorable, consistent, and something that will make them want to do it again. That is definitely the case for Arrington Vineyards.

Just off Highway 96 East in Franklin, TN, Arrington Vineyards was founded in 2005 by country artist Kix Brooks, Fred Mindermann and winemaker Kip Summers. The entry is flanked by two giant wine casks, brandished with the vineyard's mark. The logo is simple, a circle seal with the AV initals working together to create the styled design. The mark looks wonderful standing alone, but here it's paired with a cursive typestyled namesake of the vineyard, evoking the feeling of the rustic feel of hand-worked land. These barrels set the stage for all of the branding's textures and materials. Aged, stained wood and black iron grace nearly every wall and floor in some shape or form.

Arrington carries 12 different wines (two additional special edition bottles are also available) in each of the 4 general categories: Red, White, Rosé and Dessert. As a designer with a deep pining to design wine labels, I was surprised by the simplicity of the labels. Why so, I don't know. They give off the same hand-worked feel as the AV logo. The black type on white paper offers an informal description of each wine (which, as a side note, were all great! Especially the raspberry dessert wine.), probably a shout-out not only to the care and love it takes to develop a wine, but also to this Middle Tennessee Valley region as well. This land was worked long before the malls and residential developments were constructed.

Architecturally, the lodge is an amazing, earthy construction, using wood and stone to create a warm, woodsy interior (It also turns out the lodge was originally a home built on the estate before AV bought the land!). The wine tasting room is incredibly welcoming, as it should be. That's where you pick up a bottle or two to take home! In spite of the droves of wine/conversation lovers that flock to the Vineyard throughout the summer, the wide open space keeps it from feeling cramped. Not to mention the view from the hillside and mellow music offers a great distraction from any potential elbow bumping.

Photo by Ryan Myers, UD+M

In an industry steeped in tradition and 'old world' appeal, and a city growing exponentially, Arrington Vineyards has merged the two marvelously, creating a chic evening venue for a modern experience.

Photo by Erik Jacobson

Photo by Ryan Myers, UD+M

All photos from Arrington Vineyards website unless otherwise noted.

Book Cover Design

2008-12-22T12:37:00.002-06:00

We all know the saying, 'You can't judge a book by it's cover.'

Unfortunately, I think that may not be as true as it once was. Bookstore shelves are inundated with gaudy compositions of faces, starbursts, large type and a number of other attention-getters. Most of which leave me no choice but to form an opinion about what is written on their pages.

If you truly want someone to dig deep into your thoughts, say little up front, let them delve into you on their own. Create some intrigue (Hmmm, sounds vaguely familiar of the battle between good and evil. See figure 1.1) and take some hints from the book covers of the past:

Design Inspiration #2: Mid-Century Modern

2008-12-13T10:36:00.008-06:00

As any artist, regardless of medium, I am always seeking external inspiration to direct my design. One that I regularly return to, and one of my great loves, is mid-century modern residential architecture.

The modern architectural movement, gernerally accredited to Walter Gropius, a german architect, was a response to an age when architecture was adorned with intricities and embellishments. And, as we as humans generally do, responded drastically by moving to the other end of the design spectrum.

The world was coming off the great second world war and was seeking definitive change. This manifested itself in the place nearest and dearest to our hearts: the home. Up sprung the simplistic worker housing of Europe, which eventually steamrolled into the movement as it is now known. Architectural attributes of the time period, at their most generic descriptions, generally include open floor plans, horizontal movement, minimalist layouts, floor-to-ceiling windows, and a paradoxical combination or natural and man-made building materials (metal, leather, slate, etc.)

Critics of the design often argue that these spaces lack the warmth and comfortability a home should exude. Arguments were, and are, that the structures we cold, sterile skeletons. Granted, much of the furniture of this time period was based on form over function. But, I tend to disagree. To me, these homes follow a natural aesthetic and, more often than not, actually hold a warmth that homes of past and post eras can not attain.

As I stated before, these homes made use of a natural beauty. Floors of slate met up with walls made of granite, each with their own natural patterns and textures. Simple wood grains with smooth faces covered walls, cabinets and furniture. The ultimate goal of these designers was not to create a sterile space. More, to blur the line between outside and in. The focus was being pulled away from hulling up in dark, den-like sanctums, and drawing the eye outward toward natural light, and natural color and texture. Walls now became windows. Overhead lighting turned to sunlight. Some architects even went so far as to move the structural aspect of the house outside the home, as an exoskeleton. These are not the attributes of cold and sterile homes, but homes that exude life and, ultimately, speak to the glory of Creation.

The purpose of the home (just as is the christian life) is to manifest the Gospel to the world.

While I do believe that much of the debate for/against post-war modern design falls more in the lines of aesthetic taste and function, there is an aspect of its minimalist characteristic that does reach to the level of our Christian responsibilities.

We, as humans, are forgetful people. In response, we all cling to tangible reminders of the important facets of our lives. The Church has done it for thousands of years. Iconography and symbolism are crucial parts of the Church and our own personal relationships with God. The Cross is our reminder of the love God has for us, and the grace that He has extended.

However, in our homes, as sinners, we often pile up our symbols and sentiments, creating clutter. I Corinthians 14:33 says, 'For God is not a God of disorder, but a God of peace.' As is the case with everything we do, by creating a home that steers away from the potential for clutter on a spacial and foundational level, we make a statement about what we believe about Christ. No different than the idea that looking at a man's checkbook will tell you what he worships. The 'sterility' of a modern home places an emphasis on the foretelling of eternal life after death. Not necessarily in the sense of self-deprivation. 'God has given us all things richly to enjoy.' (I Timothy 6:17) But through the bold statement of the lack of priority on possession. Arguably, this does create potential for an unwelcoming home, which is in contrast to the Biblical charge of hospitality.

In no way do I mean to take away from the traditional country home and say that it is poorly designed/decorated or in contrast to what the homes of Christians should look like. On the contrary, many of the traditional homes, of families that have so graciously had us in, are full of character, life, and warmth.

To borrow an excerpt from the blog of one of the most hospitable homemakers I have ever met:

We are clearly taught in Scripture that we are to present an open door to other people, as Christian families--"to show hospitality with murmuring" (I Peter 4:9) and to be a "lover of hospitality" (Titus 1:8).

"Christian homes manifest the Gospel. The gospel isn't just a spiritual reality. The Word became flesh and bone, and the gospel becomes our porch, dining room, and kitchen. The driving desire of the gospel is "my life for yours." Our desire should be to have this love transform everything we do, room by room, examining each part of our homes in light of Scripture. The claims of God are always total, and this is evident on the doorposts and in a sink full of dishes. Self-centeredness destroys in monotonously similar ways. Giving up life for another produces a harvest of kindness and mercy. Hospitality and household questions should always begin with, "is this my life for yours?"
~ from the back cover of My Life For Yours, Douglas Wilson

Whatever aesthetic may be your preference, create a home that reflects your love for family, for hospitality and for God.

Design Inspiration

2008-12-10T08:45:00.002-06:00

In an age of design when anything and everything is possible, when filters and pixels create a mishmash of 'art' to persuade society to purchase, this is so pleasing to me. Simple, clean, concise. Only 2 colors necessary.

I hope that design will harken back to a simpler time.

Sneak Peek

2008-12-05T12:14:00.001-06:00

The new face of UD+M is coming soon...stay tuned.

A Very Myers Christmas

2008-12-05T10:02:00.004-06:00

Well, after a brief posting hiatus, I am back. I've been blessed with a busy month, and my blog activity (or lack thereof) is a direct reflection of that. But, to make up for it, and to offer a bit of holiday cheer, you'll receive not one, but two posts today! So don't say I never did anything for you.

As is tradition in the Myers house, the moments following the Thanksgiving meal mark the beginning of the Christmas season. I'm a bit of a purist when it comes to my strong stance against the overlap of the 2 seasons, reaching to the point of acceptable date ranges for a Starbucks Pumpkin Spice Latte (November 1-Thanksgiving Day, and Peppermint Mochas (Thanksgiving day, post-turkey-January 1 (see footnote). In order to properly celebrate the seasons, I believe everyone should adopt this protocol. I'm also thinking of requesting it be incorporated into the church calendar. But, I digress...

To mark the official changing of the guards of the holidays, post-turkey ceremonies in the Myers home include the playing of the annual compilation of the Myers Christmas CD. 5 years running, this collection has added to the ambience of the Myers Christmas home. And, as the creator of the cd, it is also my responsibility to design the cover. While most past years' designs have been lost, 2007 is shown below. 2008's design is being unveiled above.

2008's playlist is as follows:

There's no place like home for the holidays - Perry Como

Jolly Old St. Nicholas/Little Drummer Boy - The Ray Conniff Singers

It's Beginning to look a lot like Christmas - Perry Como

Jingle Bells/Sleigh Ride - Henry Mancini Orchestra

What child is this? (Greensleeves) - Sarah Mclachlan

O Holy Night - Perry Como

Here we come a-caroling - The Ray Conniff Singers

I wonder as I wander - Choir of New College Oxford

Silent Night - Enya

Please come home for christmas - Harry Connick, jr.

The Holly and the Ivy - Cambridge Choir

We need a little christmas - The Ray Conniff Singers

A Holly jolly christmas - Burl Ives

Auld Lang Syne - Mairi Campbell

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UD+M and the Myers family wish you a wonderful christmas season. We hope that you embrace all that is this season. Take some time to indulge each of your senses over the next few weeks. Drink mulled wine, listen to christmas music (oh, see second footnote...), enjoy the scent of freshly baked cookies, watch a Christmas classic, and hug your family. But most importantly, embrace this season every day as a reminder of the wonderful Gospel story.

footnote: The ending date for Peppermint Mocha season is a little more flexible, since it marks the default back to the standard Tall Mocha. The end date is more dependent on weather and seasonal activity than the actual holiday itself, but never, ever, reaching into February.

another footnote: Like I said, don't say I never gave you anything... Click here, here, and here. Merry Christmas

UD+M earns LogoPond Honors

2008-10-24T15:12:00.002-05:00

The work of UBER DESIGN+MARKETING has been showcased on logo design site, logopond.com.

The logo, a concept for Austin, TX southern-eclectic restaurant, Beau's Hideaway, is currently being featured on the main page of LogoPond's website and has been added to the All-Time Top Designs under the October 2008 archive.

UBER DESIGN+MARKETING prides itself in individual solutions for individual clients. Each company has it's own vision and direction and it is our goal to meet those needs. If you are thinking about rebranding your current business, or need a first look for your new venture, e-mail us today at ryan@uberclothing.com.

For more work from UD+M, visit uberclothing.com

designing for the boring

2008-10-23T09:45:00.002-05:00

I've always been amazed at the design and packaging of indifferent items. How does one toilet paper company set themselves from the next? I mean, when it comes down to it, it does the same thing.

As is the case with bottled water. Each and every one of those bottles serves exact same purpose: To quench my thirst. So, how do companies push consumers to establish brand loyalty? Generally, they appeal to one following: perceived social status, perceived economic value, quality, or user experience.

In the case of Evian, they've gone the route of social status. Their goal is to give their consumers the feeling of the elite, raising the bar on the water they drink. For years Evian has pressed home that somehow their water is better than the next! Amazing, to say the least.

In an effort to raise their glass to the next level, Evian has partnered with select couture fashion designers to design limited edition holiday bottles. French designers Christian Lacriox and Jean-Paul Gaultier have each conceptualized their own signature bottles for the past 3 years. James Carswell, VP of Evian N.A.'s marketing department says,

"Evian has always been favored by the trendsetting crowd, those that appreciate the finest things in life," said Caswell. "We are now excited to provide our loyal drinkers with not only the most premium water on the planet, but also to allow them the experience of a high-fashion designer without the high-fashion cost."

I'll never forget traveling through a small neighboring town near my childhood home and seeing the natural spring fountain near the side of the road. The concrete stand was stained reddish-brown from the years of mineral-tainted water cascading down the sides. Yet, people flocked from quite a distance to fill their gallon jugs with this sweet nectar. 'It's just so crisp and fresh!', they would say. My dad would smile, knowing that our home was pumping the same crisp refreshment from our well, through our pipes, and out our faucets. I always thought it strange that they never seemed to take note of the iron-red discoloration of the fountain or question the purity of the spring.

Perception is our own reality.

But, whether you scoff at the high-priced beverage or believe it's better than the rest, you'll both agree that these are some pretty nice looking bottles.

Who's Shoes? TOMS

2008-10-22T09:19:00.003-05:00

I may be a little late on the pitch on this one, but I got to try on a new pair of shoes last night at, of all places, Whole Foods Market.

So, what do these shoes have to do with Whole Foods? Well, TOMS are the driving force behind Blake Mycoskie's dream of covering the feet of poverty-stricken children all over the world. For every shoe purchased, a child in need will also receive their own pair of TOMS.

Since it's inception in May 2006, TOMS has given over 60,000 shoes to children throughout South America and Africa.

The design of the shoe is rather simple. Based on a traditional Argentine shoe, TOMS consist of a single-pice sole, and a piece of fabric wrapped and sewn over the top of the foot. I found them incredibly comfortable and novel. Easy on, easy off....much like a certain other shoe alternative, but way more fashionable!

They come in a wide range of colors and patterns for both men and women. But, the coolest ones are the TINY TOMS!!! So adorable! To think that while my beautiful, blonde son plays in the lush grass of Franklin, Tennessee, a little boy is kicking a soccer ball in the dirt and gravel of South America, it's the least I can do to cover his bare feet.

I haven't purchased any yet, but plan to get a pair very soon. I encourage you to visit their website, www.tomsshoes.com, enjoy the coolness of their design, and impact the feet of children all over the world.

Joys of Fatherhood

2008-10-20T14:40:00.002-05:00

One of the great benefits a father reaps is that he gets to relive his own childhood through his children, especially sons.

Oliver just celebrated his 2nd birthday last week. There was a party with cake and food and everything that goes along with a party....including presents.

I had my eye on a certain something at the toy store leading up to the celebration. So when a friend inquired as to what they should get for him, I took the opportunity to put in his order. Maybe a little selfish on my part, I suppose. But surely he appreciates good design just as much as his dad, right?

So, Oliver received two new Automoblox from our dear friends. And though I said it may have been a little selfish on my part, he and his new cars have been nearly inseparable ever since. I can't really blame him!

These cool little cars are made of almost all wood, minus the wheels and windshields. And besides the wonderful paradox between modern and vintage the wood offers, they just feel so good in your hand.

These little cars are great tactile toys. The car can be completely disassembled, all the way down to the rubber tire circling the wheels. The assemblages for each care are exactly the same, so they can be interchanged and customized to create your own ultimate speed machine or futuristic, dual-cab pickup truck.

There's currently 16 different cars in the product line and it appears that they will continue to update each year, each car with it's own registerable VIN number.

I've found myself a bit protective of these little works of art. We've already established strict guidelines regarding chewing, throwing, stepping on, repeated assemble/diasassmble, etc. But, I have full intention of adding to the collection...purely for my son's sake, of course.

2008-10-16T14:56:00.003-05:00

Proof that much can be said without saying much at all.

Tough economy may not be so bad for the one-man shop

2008-09-30T16:00:00.003-05:00

The past week has proven quite eventful for the U.S. economy and probably the blood pressures of many business owners, as well. But while many look on at a bleak short-term future, this change in financial strength may bode well for the freelancers of America.

In most scenarios, the one-man shops generally struggle to gain their footing among the established boutique shops or larger agencies. Their bids may get overlooked by companies in need of full campaigns, websites, or even one-off projects.

But I come bringing hope! Those of us working from our homes don't have the clout of the larger companies, but there is one thing we DO have going for us: overhead. Or should I say...the lack thereof.

The average hourly design rate in America for advertising agencies and design studios reaches over $100 per hour. Projects are handled by a team of professionals ranging from creative directors, to copywriters, to account executives. Salaries, utilities, business loans and office rentals raise the bar for what HAS to be made.

But in a time when cost is getting cut and pennies being pinched in every category, it is the freelancer that may benefit from this financial plunge. Advertisers will need to find alternative solutions market their products ans services. And who will be there to save the day? Us. For example, U D+M's hourly design rate is at least 30% lower than our larger competitors. The work may not be spread over a team of employees on salary, but you will still receive the same finished product at a fraction of the price.

So, fear not, fellow freelancers. The free market will ALWAYS need to market. It may just be that it has to come to us instead of the 'major leagues'. And as the market rebuilds, we will grow with it, catapulting us into the next level.

Fight or Flight?

2008-09-26T09:19:00.003-05:00

Statistics show that 90% of every new business that is started will fail and fold within 2 years of it's inception.

So what's the cause?

In nature, it's called the Fight or Flight Response: The innate reaction to acute stress within a situation. A zebra's physical response to pouncing lion is no different than that of a house cat cornered by a dog (increased heartrate, release of endorphins, muscular response) The difference shows up in their mental reaction. The zebra flees, looking for a way out, while the cat hisses and spits, arches it's back and prepares for a clawing and biting battle.

Entrepreneurs are faced with the same issue when posed with the risk of new business. Sure, financial investment, proper market, and supply and demand can all make or break a business. But is it possible that its an innate reaction to stress that causes so many businesses to fail? Stress in not pleasant. We don't choose 'hard'. We choose 'comfy' and 'easy'. So, when the going gets tough, we'd rather give up a dream/investment in order to avoid the hard stuff.

Freelance work lends itself so well to the flight response that I have to set up restrictions for myself to keep me off the full-time job posting sites. Raechel and I have realized that I have adopted a bit of a cycle. Every month, about the time the checks stop coming in, I start to get stressed and scared. I immediately start looking for jobs as a backup plan, fearing that I won't be able to provide for my family. I spend many hours looking for work and interviewing for jobs only to return to the same conclusion: I LOVE working for myself! I love the freedom, the time with my family, the creative work I get to do, everything. Upon analysis, the time spent fleeing from the hard part could be intensely applied to looking for more freelance clients and one-off projects.

Running away feels so safe and secure. It's so easy to flee what is hard a return to the comfort of the 'known'

Instead, one should puff up their chest, arch their back, and prepare for a fight. The 'dog' of stress, fear, and business failure will only learn it's lesson if it faced head on.

This is a great clip called 'The Battle at Kruger.' It's a little long, but one of the most amazing clips I have ever seen. In the plains of Africa, a pack of lions is on the hunt. It drags on a bit in the middle but, trust me, there is redemption worth sticking around for.)

2008-09-25T09:01:00.006-05:00

A follow up to one of my favorite documentaries, Helvetica, Gary Hustwit in working on a new film, Objectified. Per the film's website:

Objectified is a feature-length independent documentary about industrial design. It's look at the creativity at work behind everything from toothbrushes to tech gadgets. It's about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily bases. It's about personal expression, identity, consumerism, and sustainability. It's about our relationship to mass-produced objects and, by extension, the people who design them.

Through vérité footage and in=depth conversation, the film documents the creative processes of some of the world's most influential designers, and looks at how the things they make inpact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?"

After browsing the site, I saw some notable faces including my personal fave, Jonathon Ive, Senior Industrial Designer for Apple. The film is due out early 2009.

Technology inspired by God

2008-09-24T16:38:00.003-05:00

Humans are driven to advance.

Over the last 100 years (a relatively short period in history) we've learned to fly, drive, save inconceivable amounts of information on a single disc, and the list goes on.

Truth of the matter is, we are merely innovators. God's done it all already. We wanted to fly because we saw the birds soaring through the air....

The iPod, while quite impressive in design, capacity, and functionality, is still unequal to it's creator, the human brain.

It's always refreshing to see human advancement give a shout out to it's organic predecessor. In fact, there's a name for it. Biomimetics: The young science of adapting designs from nature to solve modern problems. National Geographic has compiled a small photo gallery on the subject. You can view it here.

There's nothing more exciting to me than subconscious worship of our Creator, even by those who don't have a clue that they're doing it.

Viral Marketing to the next level

2008-09-24T11:55:00.006-05:00

It used to be that youtube was the ultimate in viral marketing. With the recent addition of viral avenues like twitter and facebook, the bar was set to be raised....Nintendo just did it. The image above will take you to the link.

The deal with the chair...

2008-09-24T11:26:00.014-05:00

Oh, the list of questions I'm sure are circling in your head...

'What? What the heck does 'UBER' mean? The website is uberclothing.com? is it a clothing company? and that chair on the blog header...do they design furniture? I don't need furniture..'

Yeah, I know....Let me explain. Where to begin...

The prefix 'uber' is a german word that essentially means 'above all else' or 'supreme'. That's kinda where I strive to be in the design

community. And, ultimately, where I hope to find my clients after

working with them.

Clothing???

Well, actually, the answer to this is 'yes'. Uber started as a

fundraiser for a church youth group. With the youth pastor,

I unveiled a new t-shirt design every month during the

campaign. It completely took off in our community. Not only

were we raising money for the youth mission trip,

but non-church teens were coming to meet so they could pick

up the newest tee!

When the fundraising ended, the youth pastor approached me

about taking this to the next level as a for-profit venture.

I designed a single line and sold them at youth conferences

and music festivals.

After a brief hiatus, I have revisited my dream with a new

collection and hope to have it in stores this fall.

Does UBER design furniture?

Unfortunately, no. If I only had the talent! The chairs are

merely a reflection of my biggest design inspiration.

I absolutely love postwar modern industrial and architectural

design. Clean lines and open spaces make me warm

and fuzzy inside!

That should explain it.

Fall 2006 Line

Fall 2008 Collection

Free Design Giveaway?!? Are you crazy???

2008-09-24T11:00:00.003-05:00

Nope.

We've decided to give away a FREE DESIGN SERVICE* to one lucky, local small business.

In an age of constant large-scale growth, it is important to remember to 'think small-scale' and build up those around you. That is offering you the opportunity to build up your business, free of charge.

What's the catch?

Honestly, there isn't one. The only this it requires of you is your best campaign as to why you deserve to win more than John's Alteration Service down the street!

Here are the full details:

1. Each submission must include the following: Your Name, name of business, contact information, what type of design you wish to receive, and why it is exactly you deserve it!

2. Submissions must be received by October 1, 2008.

3. Winner will be chosen by an elite panel of judges....ok, so not really...I'm picking the winner. But trust that I will be as unbiased as humanly possible.

4. Winner will be notified by e-mail as well an gaudy announcement on the UD+M blog.

That's pretty much it! Good luck to all!

Cheers,
Ryan

*Free services include basic corporate projects like logo design, business cards, postcards, flyers, packaging, web design, etc. Free services do not include production costs for the project and the winner is responsible for all additional cost incurred. For questions, please contact Ryan at ryan@uberclothing.com

UBER DESIGN+MARKETING

Aiport Extreme Compatibility

Plug & Drive

Hiatus

The Core Elements of a successful non-profit organization

Breaking the silence

Amazing Demo Reel

New Business Cards

Does your business wear a bow tie? Branding to remember

Walk the minimalist line

Graphic Designers are snobs

Ragamuffin

To we, or not to we

Oh, to letterpress

Time Machine

Dub FX

A pocket-sized experience

Sunday Driver

Breath of fresh air

Fluid Sculpture

If there's something worth doing...

UD+M Miscellany

The long-lost blog post

Back to the Future of Design

The Unsung Heroes

Support Life: Pick a Rose *UPDATED*

UD+M GIVEAWAY -or- FREE STUFF....seriously.

Changing Consistency

Success in the face of failure

The New Workspace

New Work Friday (and a little soapbox time, for good measure)

"Oh....Oh my."

Hiatus explanation

Brand Impact

Working Holiday

Attention Shoppers!

Wordless Wednesday

UD+Ms 2009 Top 10 Must-Haves

Fresh Friday

Wordless Wednesday

Fresh Work Friday - The EP

Fresh Friday

Ethnic Food Redesign

The Creation of a Brand Experience

Book Cover Design

Design Inspiration #2: Mid-Century Modern

Design Inspiration

Sneak Peek

A Very Myers Christmas

UD+M earns LogoPond Honors

designing for the boring

Who's Shoes? TOMS

Joys of Fatherhood

Tough economy may not be so bad for the one-man shop

Fight or Flight?

Technology inspired by God

Viral Marketing to the next level

The deal with the chair...

Free Design Giveaway?!? Are you crazy???

Support Life: Pick a Rose UPDATED