Ethnic Food Redesign

The ethnic food market is generally not a great place to find good design. More often than not, the packaging uses unappetizing pictures of it's contents and looks like it's spent months on a boat making it's way to our store shelves.

Recently, ethnic spice company, SPICEnTICE underwent a great rebranding, headed up by UK agency, Honey. The new design implemented modern colors, a new package shape, and typestyling.

I think the smartest thing Honey did was take the focus off the actual contents of the package. This automatically create a cleaner, modern user experience but still allows the buyer to investigate further (the product is visible from the side) if they so choose.

I have to say, it was an exponential improvement.